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Gillette Tunes Up Razor Segment

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By: TOM BRANNA

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Gillette today unveiled its new Turbo Mach 3 men’s shaving system at a press conference in New York. The Boston-based company maintains that the new razor, which will reach store shelves in April, provides a noticeably better shave than the current Mach 3 system.At the same time, Gillette will roll out a reformulated line of men’s toiletries under the Series brand. Both the Turbo razor and the reformulated Series products will be priced 15% higher than the current Mach 3 and Series p...

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